From opt in through winner selection, learn all you need to know about rewarding your Mastercard® cardholders during the Mastercard® & Jack Henry & Associates, Inc.® 2024 Priceless Surprises® Sweepstakes.

2024 Promotion

General Promotion

  • What is Mastercard®’s relationship with Jack Henry™?


    Mastercard and Jack Henry™ have partnered to provide JHA Card Processing Solutions™ (CPS) Mastercard issuers with a custom promotion designed especially for their cardholders.

Roles and Responsibilities

  • What are Mastercard and Jack Henry’s roles in this promotion?


    Mastercard and Jack Henry™ will handle the complete administration of the promotion, making it entirely turn-key for participating JHA Card Processing Solutions™ Mastercard issuers. This will include development of the Official Rules, legal compliance vetting, creation of customizable marketing materials, data capture, winner selection, prize fulfillment, and post-performance analytics and reporting.

  • What are the requirements for CPS Mastercard issuers?


    Beyond opting in to the program, participating CPS Mastercard issuers must agree to promote the program in a minimum of two (2) marketing channels during the promotion period. CPS Mastercard issuers are responsible for all marketing costs, including printing.
    Participating CPS Mastercard issuers must also verify each winner before a prize can be fulfilled. You will receive an email from or once the Promotion Period is over to verify your winner.

  • Will Mastercard and Jack Henry™ provide guidance on how to promote the program?


    Yes. To help issuers promote the program to their cardholders, all CPS Mastercard issuers who opt in will gain access to applicable marketing materials, which will include a templated email, banner ads, statement insert, direct mailer, Facebook and X (Twitter) posts, in-branch poster, take one and ATM/TV screen. If you so choose, these materials can be easily customized by each financial institution using your FI card name and logo where indicated.
    Marketing materials will be available for download from the promotion portal for the duration the program and will be updated for any future promotions.

  • Can I change the Official Rules, program structure (i.e. add prizes, delete portfolios, etc.), or marketing materials?


    No. Any CPS Mastercard issuer who does so will be in violation of the terms and put their financial institution at legal risk.
    Marketing materials may be customized only with a financial institution’s name and logo.

How it Works

  • Are all Mastercard cardholders eligible?


    No. Only cardholders with a JHA Card Processing Solutions™ Mastercard, and whose financial institution has opted in to the program, can receive a prize.

  • What is the eligibility criteria for my cardholders?


    The promotion is open only to Mastercard cardholders of participating JHA Card Processing Solutions™ financial institutions that opt in prior to the promotion start date. Cardholders must also be 18+, a U.S. resident, and a cardholder in good standing (both at time of entry and winner selection). This is a usage focused program and may not be used for cardholder acquisition purposes.

  • How can my cardholders enter?


    Each time a cardholder from a participating financial institution uses their eligible Mastercard to make an eligible purchase transaction during the Promotion Period, they will receive an entry as follows:

    Accumulative Spend during Promotion Period
    (3/1/24 – 6/30/24)
    Number of entries eligible Cardholder will receive during the Promotion Period Prize
    (A) $250.00 - $750.00 Cardholder receives one (1) entry into the Sweeps (one (1) entry into the applicable Participating Issuer(s) drawing for entry method (A)) $250.00 Statement Credit
    (B ) $750.01+ Cardholder receives two (2) entries into the Sweeps (one (1) entry into the applicable Participating Issuer(s) drawing for entry method (A), and one (1) entry into entry method (B)- from amongst all eligible entries received during the Promo Period) Grand Prize Trip (prize details listed below)
    also eligible for First Prize - $250 Statement Credit Drawing, however, the Grand Prize Winner’s winnings will be limited to the Grand Prize

    PIN-based purchases made with a Debit card, international transactions and transactions with an HSA Mastercard, or corporate Mastercard are not eligible for an entry.

  • Do my cardholders need to make a purchase to be eligible?


    No. Cardholders can enter for free by mail. For details on this entry method, see the Official Rules.

  • What are the prizes?


    Participating cardholders can win a 4-night Trip for winner & one (1) guest to a destination of the winner’s choice based on the following options: A) New York, NY, B) Chicago, IL, C) Los Angeles, CA, D) Miami, FL, or E) Honolulu, HI. (Grand Prize), or a $250 statement credit (First Prize).
    Trip includes round-trip coach air transportation from the major airport nearest winner’s residence, one (1) standard double-occupancy hotel accommodation, ground transportation to/from the airport & the applicable hotel & to/from select onsite events, select onsite activities to be determined by Sponsor, a $500 Mastercard Prepaid® Card, & $3,000 awarded as a check that may be used to help offset taxes (Approximate Retail Value “ARV”=$12,500).

  • How many prizes are available?


    At the end of the promotion period, one (1) Grand Prize will be awarded from all eligible participating CPS Mastercard issuer transactions. In addition, one (1) First Prize will also be awarded to cardholders from all participating CPS Mastercard issuers. That means there is one (1) dedicated First Prize for your financial institution just for opting in.

  • How will winners be selected?


    The Promotion Administrator will receive transaction information from Mastercard and will select Grand Prize and First Prize winners at random from among all eligible entries throughout the promotion period. Participating CPS Mastercard issuers must verify each winner before their prize can be fulfilled. You will receive an email from or once the Promotion Period is over to verify your winner.

Key Dates

  • When is the opt-in period?


    CPS Mastercard issuers can opt in to participate between 12:00:01 AM Central Time on 10/12/2023 and 11:59:59 PM Central Time 12/8/2023.

  • What are the dates for the promotion?


    The 2024 Priceless Surprises promotion runs from 12:00:01 AM Central Time on 3/1/2024 and ends at 11:59:59 PM Central Time on 6/30/2024.

  • How will winners be notified?


    Grand Prize winners will be notified by the Promotion Administrator via telephone, email and/or mail. First Prize winners will be notified by their financial institution via mail with a verified letter released from Jack Henry™.

  • How will statement credits be fulfilled?


    Statement credits will be credited to the Mastercard used to make the winning transaction.

  • How will the Grand Prize be fulfilled?


    The Promotion Administrator will handle the trip coordination with the Grand Prize winner and their guest.

  • How will my financial institution know who its winners are?


    Jack Henry™ will release verified winner info to your financial institution’s verified contact.


  • Does my financial institution need to opt in to participate?


    Yes. All CPS Mastercard issuers who wish to participate must opt in through the promotion portal. If you do not opt in during the timeframe specified, your financial institution will not be able to participate, and your cardholders will not be eligible to win.
    The 2024 Priceless Surprises promotion opt in period is between 12:00:01 AM Central Time on 10/12/2023 and 11:59:59 PM Central Time 12/8/2023.

  • How do I opt in?


    CPS Mastercard® issuers who wish to participate may opt in via the promotion portal.

  • Can my financial institution opt in once the opt in period closes?


    CPS Mastercard issuers cannot opt in after the deadline. However, look out for communications from Jack Henry™ for information on future promotions.

  • If my financial institution is planning to de-convert from JHA Card Processing Solutions during the promotion period, will I still be able to opt in and participate?


    No. If your financial institution plans to de-convert from CPS at any point during the promotion period you will be ineligible to opt in or participate.

  • What do I do once my financial institution has opted in?


    Once your financial institution has opted in, you are ready to participate. Make sure to log back into the promotion portal on 1/12/2024 to download marketing materials once they become available. Remember, by opting in, you agree to promote the program in at least two marketing channels.

  • Can my financial institution opt out of the promotion?


    No. Once your financial institution has opted in to the promotion, it cannot opt out.

  • Can multiple contacts at my financial institution opt in?


    Yes. All individuals within your organization who will need to receive communications regarding this promotion should opt in. For example, a marketing contact for access to the marketing materials, or an operations contact for winner identification. You may invite colleagues to create an account after your financial institution has been opted in.

  • How do I change or update my contact information once I have opted in?


    Log in to your account and change the email address to the new contact. Once updated, the new contact will have access to the system using their email address.

Marketing Support

  • What can I do throughout the promotion period to help spread the word?


    Cross-channel marketing throughout the promotion period is essential for success. In addition, encourage your associates to discuss the promotion with cardholders when they visit a branch. You can also help drive awareness by congratulating winners in your marketing channels once prizes have been awarded.

  • How do I customize the marketing materials provided through the promotion portal?


    All digital files will be supplied as PSDs, which will require access to Photoshop in order to customize. All print files will be supplied as InDesign files, which will require access to InDesign for customization. Once you open the files in the appropriate program, insert your logo and card name into the designated areas within the creative piece.

  • What if I don’t have access to the programs needed to customize the marketing materials?


    Non-customizable versions of all marketing materials will also be available to download.

  • Does Jack Henry™ have a printer we could use?


    Kristopher James Company, a preferred provider to Jack Henry™ customers on marketing and operational supplies, will customize and print the statement insert and self-mailer. Please contact Kristopher James Company for more information. Email:; phone: 1-800-274-9212

  • When will the Official Rules be accessible?


    The Official Rules will be posted on starting 3/1/2024. All marketing should send customers to this page for promotion information and the full Official Rules.

Benefits for issuers

  • What are the benefits of participation for CPS Mastercard® issuers?


    Participating CPS Mastercard issuers will enjoy several benefits from this promotion:

    • Increased brand awareness and customer loyalty
    • Guaranteed First Prize winners.
    • Minimal investment to participate! Mastercard and CPS will cover most administrative and marketing costs – your financial institution is only responsible for printing, distribution, and media fees.
    • An additional incentive to your cardholders.

Additional Information

  • Will there be other opportunities to participate?


    Yes. Look out for communications from Jack Henry™ for information on future promotions.

  • Who should I turn to if I have any additional questions?


    If you have any additional questions, contact your CPS Customer Relationship Manager or submit a support inquiry through the promotion portal.